Designed and built by Suncoast Team Services, LLC, the sales, service, and retail store is owned and operated by Steve and Jewel Lamb of Crystal River. The design embraces hospitality via a large showroom with two expansive wings that reach toward the road beckon visitors to pull into the lot. The large drive-up portico provides plenty of space for bikers to park and stroll right into the store, and there is also a 3,700 square foot covered outdoor patio where hundreds of riders and non-riders can congregate on weekends for drinks, food trucks and live music.

With room for almost 100 bikes in their showroom, the dealership carries a complete range of Harley models. At the back of the property is one of the more unique features to any Harley-Davidson store; a 26,000 square foot motorcycle practice track where customers can sign up for training and learn to ride.